Interactive Designer + Art Director

Ladders Site Refresh and Mobile App

We wanted to move away from the vanilla, washed-out Ladders coloring and give the site a more modern, fresh, personal feel. I iterated on several color directions, covering warm and cooler palettes, and found a free legible typeface with many weights. We added more robust search and filtering options. Extensive user testing was done to understand users' general and Ladders-specific job search habits and pain points. Worked with developers to set a style guide for quick and easy development, and sat with an engineer for a week straight to go over design tweaks page by page.

Home Page

Changed what used to feel like a roadblock into a home page that feels friendly, helpful and informative.

Sign-up: Wall of fields to more manageable steps

An intimidating and not very user-friendly wall of fields (disappearing labels, low contrast) was broken down into more digestible chunks.

Search

Made the search results more modular and easily scannable, and surfaced filtering and sorting options rather than hide them under an expanding drawer, speeding up the search process and allowing the user to see all their options at a glance.

Trouble with specialties

The way Ladders delivered very targeted results to users was by only showing them jobs within their specialties. Essentially, specialties were an invisible factor in their search. This lead to confusion if users weren't properly categorized—a search would yield zero results and the user wouldn't know why. The language and banners directing them to edit their job preferences were regularly overlooked or ignored. Understandably, the connection was missed—people just expected search to work.

Adding pills near search helped with the immediate problem

In the immediate term, we added a strip of specialty pills near search to clearly show that something else was affecting their searches, and plainly used the term "specialties" instead of telling them to change their job preferences (which included other factors besides specialties). Afterwards, customer service saw a steep drop in calls/complaints about inadequate search results.

Added specialty selection to onboarding

For the longer term, we added the specialty selection to the onboarding experience, ensuring users would know exactly what their choices were and making them aware of the terminology.

Job Listing

Created a more robust job listing page that better groups and highlights key information, improves upon features such as the premium candidate comparison module and introduces company-specific referrals, commute calculation, and similar jobs.

App-like Mobile Site

Working closely with developers, we were able to create a mobile experience that was not just a responsive view of the website, but a web-based mobile site that feels more like an app. Our mobile traffic was growing month by month, and we wanted to invest in a proper mobile experience to stay competitive with other job apps. The card-based redesign alleviated the density of information, and the persistent navigation and notifications helped with discoverability. We iterated and ran several rounds of user testing to ensure ease of use.